New Google Sitelinks Upgrade Allows For More Site
It’s happened, like clockwork Google has announced another change. Google’s favorite thing to do is change things to keep its users and SEO companies jumping. In its latest move Google has search marketing agencies scurrying to rethink their clients Sitelinks strategies.
Find out how other search marketing agencies are utilizing Sitelinks.
More Real Estate To Get Better Results
By updating its Sitelinks, Google is creating huge opportunities for search marketing agencies and their clients. The physical appearance of Sitelinks has changed in two ways, one is the number of links as increased from 8 to 12 and it’s now this feature is easier to use.
Users will notice the text is much bigger and resembles a regular search result and the URL is highlighted in green. In addition to the text changes and the highlighted URL, a small copy block that describes the page is now available. An entire site will now be visible to the person searching, by increasing the search results as well as increased organic traffic from Google.
More Pages
A big surprise from the Google Sitelinks upgrade is that users now can access the most important pages of a website directly. With the latest upgrade Google is giving sites a bonus, along with the initial search results about the Sitelinks the most relevant pages to the search query will be listed in order of importance.
The possibility of increased click through rates for top ranking sites has greatly increased because users now have 13 pages to choose from. In addition, searchers can now easily get information directly from the page they want which also increases conversion rates. Reviewing the upgrade with an SEO hat on volume and quality of search traffic will increase.
More Control And Better Results For Search Marketing Agencies
The good news keeps coming for search marketing agencies as with this upgrade they now have more control over the placement of Google’s Sitelinks. Through their Google Webmaster Tools account search marketing agencies can take control and recommend demotions to any URL in Sitelinks. Although an agency can’t select what pages are shown in Sitelinks, they can recommend demotions to pages that are not relevant to the search results.
Explore other methods that search marketing agencies are using.
Benefits For Search Engine Marketing Agencies
Google has put the user first and this upgrade and search marketing agencies can benefit if they take advantage. There is a new landscape with greater prime real estate in the search results. Google has provided a gift to search marketing agencies, now they have to take advantage by monitoring the site’s architecture and webmaster tools.
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