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Google pretty much monopolizes the search engine market, having the largest market share. The only way to succeed in this game is to get your site at the top of the Google SERPs which will ensure you get a large portion of targeted traffic.

Since it is easier for them to rank a site in the correct country for the particular keywords if they know what country to target, Google places high importance on country specific extensions in domain names. So, if your website is location specific and you want to reach the top of the SERPs, then you need a country specific TLD. This will make life easier for you in achieving the rankings you are looking for. Besides that, make sure your website is hosted on a server that’s based in the country you’re targeting to rank in. Thus, if your site is targeting a Greek audience, then you will want to have a .gr extension and to host it on a server based in Greece. These are simple things but they matter a lot in the long run when it comes down to your ranking. At the very least, you should put your keyword in the URL of your site, even if you didn’t succeed in getting it in the domain name. When a user searches for your keyword, Google will put your page closer to the top if it finds the keyword in the URL. The type of keyword you are targeting is irrelevant, but a long tail will have a better chance of reaching the top. Google analyzes your website based on various factors, and the URL of your page happens to be one of them. There are many new sites that rank for their keywords just because they were included in the URL of the webpage.

If you want Google to consider your site reputable, then don’t overdo it on the outbound links. The reason for this is, every outbound link from your site is a potential page rank stealer since it tends to drain the page rank of your page. Also, remember that an authority site will always have more links heading in than going out because it provides quality information. Limit the number of outbound links on your site, if you must have them, and make sure to only include relevant ones. Don’t overlook the importance of small details when trying to reach the top of the Google SERPs as they play an important role. While limited SEO experience in terms of Google won’t squash your chances, you still can’t expect to succeed right away as it will take a little time, but don’t worry because you will get there in the end.

Jason Miller has more tips and hints on online advertising and traditional web 2.0 marketing. Find additional tips about merchandising by visiting his on line shop.

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